Aloba Adewale

I work with the founders at 021.xyz to design products for the web3 space. I handle everything from creating pitch decks and building out brand identities, to designing user interfaces for DApp applications that feel natural and intuitive to use. A lot of my time goes into making sure the visual side of things matches the product vision, while keeping everything clean and user-friendly.

At Onchain Foundation, I was In charge of shaping the visual of the organization's research and media projects. I led the Visual identity of our research reports, giving them a bold, modern identity that strengthened brand recognition across digital channels. Led the branding for the Onchain Heroes podcast, Alongside this, I completely refreshed our social media presence designing new template systems which contributed to a more than 300% increase in followers.

Joining Assetize as its founding designer gave me the chance to build an entire design system from scratch. I developed templates for social media, animations, pitch decks and one-pagers that gave the startup a unified look and feel. I also led video production for the company's podcast series.

At MetaKing Studio, I immersed myself in the world of Web3 gaming. I created marketing assets for the BLOCKLORDS game — decks, slides, infographics and proposals for the growth team — and produced the animated campaign for the Hero NFT sale, which generated over $150K in revenue and reached 146 million users.

Working with Seascape Network, I helped steer a major brand refresh across the website and presentation decks. By partnering with cross-functional teams, I delivered a consistent, high-quality visual language and created a unified design system that made it easier for the team to produce marketing materials.

At Acumen Digital, I led the creation of high-detail product animations that increased customer engagement by 50% and cut production time by 75%. I also headed a cross-functional design team, coordinating in-house marketing campaigns that doubled follower engagement and growth. This role honed my ability to direct teams and deliver complex motion projects under tight deadlines.